Client
Artscape Theatre Centre
Services
Brand Strategy, Ideation, Social Media Management, Marketing Collateral
One of South Africa’s oldest theatres under the Department of Sport, Arts and Culture, an opportunity to reinvigorate the brand positioning presented itself; with Artscape’s 50th celebration. Presenting a world-class theatre in Africa, for African audiences, producers, theatre makers, performers and communities.
Heading up the overhaul of Artscape’s brand, marking the 50th year of the institution; we introduced a brand refresh concept, along with custom assets, videography, designs, communications and tagline – making the theatre current, relevant and appealing for 21st century audiences, to Discover Magic.
